Face serums are lightweight skincare products packed with high concentrations of active ingredients. Unlike moisturizers, serums penetrate deeper into the skin, targeting specific concerns like dullness, wrinkles, dryness, and uneven tone.

1. Deep Hydration

Serums often contain powerful humectants like hyaluronic acid and glycerin, which draw moisture into the skin and keep it hydrated longer—without feeling greasy.

2. Brightens Dull Skin

Ingredients like Vitamin C, niacinamide, and alpha arbutin in serums help reduce dark spots, even out skin tone, and give your face a healthy, radiant glow.

3. Fights Signs of Aging

Anti-aging serums with retinol, collagen, or peptides reduce the appearance of fine lines and wrinkles, while improving skin elasticity and firmness.

4. Clears Acne and Blemishes

Serums with salicylic acid or tea tree oil help unclog pores, reduce breakouts, and control oil—making them ideal for acne-prone skin.

5. Improves Skin Texture

Regular use of serums can smooth rough patches, reduce pores, and give your skin a soft, even texture.

6. Boosts Skincare Routine

Using a serum before moisturizer helps enhance the absorption and effectiveness of your entire skincare routine.

ZIMSHY Vitamin C Face Serum is a perfect example—formulated with Vitamin C and Niacinamide, it targets dullness, dark spots, and dryness for visibly healthier skin.

👉 Tip: Use face serum after cleansing and before moisturizing, both morning and night, for best results.